SDR As a Service

We build sales pipelines.
You close the deals.

Dedicated World-class Sales Company who prospect, engage and book qualified meetings for growing companies across international markets, so your team spends its time closing, not cold-searching.

Human-led outreach Human-led appointment setters Built for international markets
Overhead view of a sales team working across laptops and phones
Meeting booked Qualified, on your calendar, ready for your team to take forward.

The problem

Your sales team should be closing, not spending all day prospecting.

  • Finding the right prospects takes time your team doesn't have.
  • Consistent outbound requires daily, disciplined effort.
  • Hiring and training an SDR internally can be slow and expensive.
  • Founders often end up doing their own prospecting instead of focusing on growth.

The solution

Add a dedicated team to your sales process.

As Shawi Global we focus on prospecting, outreach, qualification and appointment setting. We work around your offer, your target market and your sales process, as an extension of your team, not a generic outsourced contact centre.

Prospect research Cold email & LinkedIn outreach Qualification Appointment setting Pipeline reporting

How it works

From your offer to a booked meeting, in six steps.

01

Tell us what you sell and who you want to reach.

02

We are a dedicated team working around your sales process.

03

We research and build your target prospect list.

04

We run personalised outreach and follow ups.

05

Interested prospects are qualified and meetings are booked.

06

You take the sales conversation forward.

Why Shawi Global

Capability first. Results, wherever you're building.

Sales teams everywhere struggle with the same bottleneck: qualifying prospects and getting them into meetings. It's the part of the pipeline that eats the most time and gets the least glory and it's the part Shawi Global exists to own. We take on the qualifying and booking work directly, holding ourselves to international standards, so your pipeline keeps moving no matter what time zone or market you're operating in.

Qualified For international sales standards
Dedicated Ongoing, not one-off onboarding
Committed One account manager, one client relationship
A team of African women professionals in a boardroom meeting, working across laptops and tablets

Built from real experience

Shawi Global was built from experience.

Before building Shawi, our founders worked across sales, business development and commercial growth with companies across Africa, Europe, United States and international markets. We bring that same energy, discipline and commitment into every sales team we build.

Thrivin Global Konsyg Vuka Pay EvMak Digital Tailor Agency Qatar Airways Euro Systems PixelDev Bridge et al Change et al Board Match-up EventworX ABC Agencies

These names reflect the professional journey and experience our founders bring into Shawi Global, they are not presented as current Shawi Global clients.

Who we help

Built for growing, founder-led companies.

These are examples, not a rigid industry restriction. The real question is whether outbound prospecting and qualified meetings can materially help your company grow.

B2B SaaS companies

Sales-led growth teams that need a steady flow of qualified conversations.

FinTech & payments

Companies selling into merchants, banks and financial partners.

HR & recruitment

Businesses reaching decision-makers across multiple markets.

Professional services

Firms that win business through relationships and trust.

Technology companies

Product-led teams that need dedicated outbound capacity.

Growing B2B startups

Founders who are ready to add pipeline without adding headcount.

Market expansion

Companies entering a new country or region for the first time.

Strong product, limited outbound

Teams with a good offer and not enough hands to prospect it.

Three Black African colleagues discussing work on a tablet in a meeting room

Our Team

One team, working toward your outcomes.

We don't operate as an anonymous outsourced agent working at arm's length. Our team works alongside you, held to the standard your prospects expect, to deliver on what your business needs.

  • A proven process for qualifying prospects and booking meetings
  • Outbound methodology built on international sales standards
  • Deep onboarding into your offer, market, and ideal customer profile
  • Continuous quality control and coaching built into how we operate
  • Full alignment with your process, tools, and reporting expectations
  • Clear performance benchmarks from day one

About Shawi

Why Shawi exists

Shawi was created from the belief that growing companies shouldn't have to build an entire sales development function just to keep their pipeline full. The qualifying and meeting booking work should be something they can simply put in capable hands.

Our founders have experienced sales from the inside; prospecting, outreach, partnerships, pipeline development and commercial growth. Shawi packages that experience into a practical service for growing businesses.

The other part of our story is talent. Shawi creates opportunities for driven professionals to build international sales careers. In turn, global businesses gain access to a strong, motivated team ready to deliver from day one.

What we do

We prospect, engage and book qualified meetings for growing companies, delivered by a dedicated team working as an extension of yours.

Why trust us

Real sales and business development experience from international companies and markets, built into how our team operates and performs.

Why talk to us

Add capable sales development capacity without immediately building and managing the entire function yourself.

Where we work

Africa

Tanzania, Uganda, Rwanda, Ethiopia, Ghana, Zambia, Malawi, Zimbabwe

Europe

The wider European market

Asia

The wider Asian market

North America

United States

Oceania

Australia

Ready when you are

Need more qualified conversations?

Tell us what you sell, who you want to reach and where you want to grow. We'll show you how our team can support your sales pipeline.

Contact / Book a call

Let's talk about your pipeline.

Fill in the form and we'll come back to you to schedule a discovery call.

Based in Nairobi, Kenya — serving international markets
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